Victor Pickard, “America’s Battle for Media Democracy” (Cambridge UP, 2014)

The media system in the United States could have developed into something very different than what it is today. In fact, there was an era in which significant media reform was considered. This was a time when media consumers were tired of constant advertising, bias, and control by corporate entities, and instead wanted more “public-oriented” content. Sound at all familiar?

In his new book, America’s Battle for Media Democracy: The Triumph of Corporate Libertarianism and the Future of Media Reform (Cambridge University Press, 2014), Victor Pickard, an assistant professor of communication at the Annenberg School for Communication at the University of Pennsylvania, examines the debates on media reform and policy from the early 20th century, focusing, in particular, on radio. Pickard revisits the significant media policy conflicts to analyze why the American media is the way it is, and how it could have been. In so doing, he considers what the current American media system means for the Web and other new media.

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