Rune Ytreberg and Lars Adrian Giske: How iTromsø is Building an AI-Ready Foundation for News

Imagine a newsroom where AI agents assist with reporting, actively surface leads, analyze government data, and help journalists navigate complex investigations in real time. Norway’s iTromsø is laying the groundwork for exactly that.

In the second part of this episode with Rune Ytreberg, head of data journalism at iTromsø, and Lars Adrian Giske, head of AI join host Nikita Roy to share how their small but ambitious newsroom is systematically building an infrastructure for AI-powered journalism. This isn’t just about isolated tools—it’s about creating a cohesive ecosystem where AI enhances reporting at every level.

Rather than simply bolting AI onto existing workflows, iTromsø is focused on building a structured data infrastructure that supports AI agents across multiple newsroom functions.

Their vision includes:

• A centralized AI-powered data interface that allows journalists to filter, analyze, and cross-reference government records, public documents, and municipal archives.
• Automated news alerts that notify reporters when AI detects important patterns or anomalies in the data.
• A structured repository of historical data, ensuring journalists have context-rich information at their fingertips, allowing for deeper investigative work.

This structured approach isn’t just about efficiency—it’s about creating a foundation where AI can play an active role in surfacing critical stories.

iTromsø is designing an AI-ready newsroom—one where structured data, automated insights, and AI-assisted research come together to elevate investigative journalism.

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