The Greatest Rebrand in History: Addison Rae

Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube:

https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA

Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?