When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well.
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Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5
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Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory