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Nudge

Rory Sutherland on Drink Driving, Five Guys and the Tube Map

26 min • 15 juli 2024

In today’s episode of Nudge, Rory Sutherland explains how to


Sell a £500 hoover

Make a flight delay pleasurable 

Improve the London Tube map 

Persuade more effectively

Make any cafe more popular 

Stop drink drivers 


It’s a cracker. 

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).


Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

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