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Nudge

The experiment every marketer should know

16 min • 10 januari 2025

From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and its profound impact on our world.


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Inspired by the insights and storytelling of May Contain Lies How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It, authored by Alex Edmans.


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