Shipping new ways of working to a classic organization with the One UPS system, with Marcela Rodriguez Joos — #13

📲 Text the show your thoughts!

Marcela Rodriguez Joos shares the story behind the One UPS project, a massive effort to modernize and unify UPS’ brand and digital experiences through a new design system. Marcela reveals how a “why does everything look different?” moment from their CEO was the catalyst for this ambitious effort, how they’re collaborating across a massive org, and successfully reducing development timelines from years down to months. Plus, Marcela’s team dishes out their design system spice takes!

Links & References

• Marcela Rodriguez Joos on LinkedIn
• Marcela on the Into Design Systems Connect your Design System to business value Roundtable

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🎨🎟️ Into Design Systems is May 25-28
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Into Design Systems is back with their annual virtual conference, May 28-30, 2025. Get your ticket now for three days of practical, hands on sessions showing the what, why, and how of design systems. This year, the conference is focused on developer handoff, accessibility, multi brand theming, and governance. You'll get hands on knowledge you can put to use at work immediately, files and resources to take away, and hear from very well known industry speakers.