Converting Viral TikTok Views Into ACTUAL Fans ft. East Rich #035

In this episode of the One More Time Podcast, East Rich talks about going viral on TikTok, converting his followers into fans, his parents' struggles with addiction, and more!

East Rich is an artist / influencer out of Covington, GA. Growing up in a household full of addiction and abuse, East used music as an escape from reality. Overcoming a fear of posting content online, he started making freestyle rap videos that would kickstart his career. On the road to 1mill followers on TikTok, East has built a dedicated following that he has converted into true fans of him and his music. Whether you meet him in person or stumble across his videos on your "For You" page, he has one of those infectious personalities that you can't help but love. He is officially part of the One More Time family and we couldn't be more excited to have him!

WATCH this episode on YouTube:
https://youtu.be/eh4V2c5Qxo8

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https://youtu.be/jdctqARNrks

The One More Time Podcast is hosted by H3NRY (music producer and mixing engineer) and Playback Ben (music manager and marketing consultant). We created the show to have genuine conversations with genuine people about music. It is a platform for people in the spotlight and those behind the scenes in music to tell the stories about where they've come from, where they're at, and where they're going.

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