J.R. McKee is a Grammy-winning music executive, entrepreneur, and author. His #1 selling book "10 Artist Commandments" draws from his 19yrs of experience (+160 million records sold) to teach artists how to win in any era of music.
In this episode, he shares a few timeless principles from the book, the story behind Muni Long's "Hrs and Hrs" Grammy win, why record labels should sign content creators, and much more!
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