#163: Demystifying the Facebook Pixel

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on to something else?

Welcome to Facebook Pixel Optimization. Don’t be nervous! We’re going to ease into all you need to know with my Facebook ad guru Rick Mulready, who can break down the Power Editor like Stephen Hawking does the universe.

These are the questions Rick and I tackle in this episode:

• What is the Facebook pixel? What does it do?  (Yes, a few fundamentals just in case you are new to this environment!)
• How do I set it up?
• When do I use it?
• What are event codes?
• How does it measure efficiency? Where can I see the data?
• What’s the difference between a Facebook account pixel and a conversion pixel?
• Why do I have to put the pixel on specific web pages when it’s already on my website?
• How is the pixel related to retargeting?
• Why do my Facebook conversion stats differ a lot from my LeadPages notifications for the same campaign?
• What are the essentials for running an effective retargeting ad campaign?
• How can I use retargeting for people who watch my Facebook Live videos?
• After someone views a blog post with the pixel, how long do I have to retarget them?

Phew. That’s a lot, right? And that’s not all! Download Rick’s article, “The Complete Guide to the Facebook Ads Pixel,” and you will become a pixel master in no time.