#700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson

48 min • 25 juli 2024

Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about:

(5:46) How Candace grew her initial Sprinkles brand into more opportunities
(9:27) The first 3 things Candace did when she pivoted
(12:33) Behind-the-scenes of Candace’s Shark Tank experience
(20:49) The elements of a fantastic pitch
(27:55) Tips for navigating necessary risks
(30:14) Advice for finding the courage to do something different and go against the grain
(34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams

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Resource Mentioned In The Episode:

How the Cupcake Queen Broke Free of Her Brand

Oprah: The Story Behind Sprinkles Cupcakes

Gently Soap

Thirteen Loon

Daniele Uditi

Follow Candace

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