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Online Marketing Made Easy with Amy Porterfield

#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni

48 min • 15 augusti 2024

Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business.


You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course


Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business.


You’ll learn: 

  • (7:46) What makes Copy Posse so unique and why Alex started the community 
  • (12:08) Advice for tuning out the market competitors to focus on your own path
  • (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing
  • (20:55) A major copywriting step that most entrepreneurs overlook 
  • (22:42) Alex’s formula for emotionally connecting with your buyer 
  • (28:16) How to show your audience that you have the solution they’ve been looking for 
  • (35:38) Top qualities to look for when hiring a copywriter 


Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's".


Resources Mentioned in the Episode:

Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course

Copy Posse 

Influence by Robert Cialdini

Ray Edwards


Follow Alex

instagram.com/copyposse 

alexcattoni.com 


Follow Amy

Online Marketing Made Easy podcast

instagram.com/amyporterfield

amyporterfield.com


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