Andrew Norris is Co-Founder & CEO of DevCycle, the leading feature flagging platform based on the OpenFeature project. OpenFeature provides a standard for feature flagging unifying tools behind a common interface and avoiding vendor lock-in at the code level.
DevCycle is a product created by Taplytics, the platform for marketing and product teams to A/B test. In 2023, they raised $5M to scale DevCycle.
In this episode, we dig into:
The creation of DevCycle through insights at Taplytics
Learning to sell to engineers (DevCycle) vs. marketing teams (Taplytics)
The decision to keep Talytics going vs. focus solely on DevCycle
Why engineers prefer open standards like OpenFeature
How their GTM works alongside OpenFeature