Media of the Masses in Modern Egypt

| The Egyptian revolution of 2011 is one of the most spectacular examples of how social media has played a pivotal role in political movements of the 21st century. However, in this final installment of our four-part series on "The Sound of Revolution in Modern Egypt," we argue that the true beginning of Egypt's media revolution arrived with the cassette tape, which for the first time, made it possible for every Egyptian to be a producer rather than a passive consumer of popular culture. As our guest Andrew Simon explains, this veritable "media of the masses" was not only a means of disseminating commercial music. Western pop music and classics of the Nasserist era mingled with new underground music, religious content, home recordings, and personal voice messages on Egyptian cassettes, which circumvented and subverted state censorship. Artists like Sheikh Imam and the poet Ahmed Fouad Negm produced celebrated political satire that defined the sound of the Infitah era, much to the chagrin of state authorities and the commercial recording industry. In 2011, when Egyptians took to the streets to protest the Mubarak regime, Imam's songs along with a century of sound stretching back to the First World War filled Tahrir Square in Cairo, as a new generation produced new sounds of revolution. We conclude our series with reflections from Alia Mossallam and Ziad Fahmy on the sounds of the square in 2011 and what they reveal about change and continuity in Egyptian politics.