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#28 Why All is Not Fair? Four Tips for Complying with Established FTC Advertising Principles.

32 min • 10 februari 2020

What are some common legal traps in advertising? Enforcers at the FTC have good ways to describe them—and they all rhyme—illustrated with some intriguing examples from real ads. Lesley Fair, a senior attorney at the FTC’s Bureau of Consumer Protection, speaks with John Roberti and Anora Wang about how ads can run afoul of the FTC Act and offers tips on how advertisers can comply. Listen to learn about the “perception deception,” “proof goof,” “disclosure delusion,” and “tech trap.”