If you’re into outdoor adventure, photography, or just well-designed gear, chances are you’ve heard of Peak Design.
In episode 171 of the Outdoor Minimalist podcast, Meg is joined by Peter Dering, CEO and founder of Peak Design, to talk about something that sets them apart: employee ownership.
They discuss what that actually means in practice, how it influences everything from product development to sustainability initiatives, and why Peak Design believes this model is the future of ethical business.
Peter Dering is the founder and CEO of Peak Design, a San Francisco-based company he started in 2010 making photography, outdoor, and lifestyle carry gear.
Since launching Peak Design, Dering has overseen 13 Kickstarter campaigns, raising $40M and proving the validity of crowdfunding as a method to maintain financial and operational independence from outside investors.
Growing acutely aware of his company’s increasing carbon footprint, Dering co-founded Climate Neutral (now the Change Climate Project): an independent non-profit organization that enlists private businesses to achieve net-zero carbon emissions through a simplified, four-step process.
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Peak Design
Website: https://www.peakdesign.com/
Instagram: https://www.instagram.com/peakdesign
Facebook: https://www.facebook.com/peakdesignltd
YouTube: https://www.youtube.com/user/peakdesignvideo