In episode 48 of the Outdoor Minimalist podcast, we discuss what it means to have a circular product range as a company and how to get there. If you aren’t sure what a circular product range or a circular economy is, that’s okay; my guest Niclas Bornling overviews all of this and much more.
Niclas is an international Swede that has lived and worked in France and the US, currently living in Portland, OR—married to an amazing woman from Portland and father of two boys. He has spent most of his career in the outdoor and sports industry. Together with sailing and skiing, one of his biggest passions is the concept of a brand and how this intangible thing can connect on an emotional level with people. He hates the word “consumer” and envies people who believe. One day he’ll start a blog, and it will be called ”I don’t know.”
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https://houdinisportswear.com/en-us/sustainability
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YOUTUBE: https://www.youtube.com/channel/UClS4VifINvcgZpnyXU3S41Q