In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.
Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.
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WEBSITE: https://www.theoutdoorminimalist.com/
ORDER THE BOOK: https://www.theoutdoorminimalist.com/book
YOUTUBE: @theoutdoorminimalist
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OnX
WEBSITE: https://www.onxmaps.com/
APP: https://www.onxmaps.com/hunt/app
INSTAGRAM: https://www.instagram.com/onxhunt/
FACEBOOK: https://www.facebook.com/onxhunt
BECKY: https://www.instagram.com/rjmarcelliano/
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EPISODE RESOURCES