This week we confront the argument for clean coal head on in a conversation with famous DC lobbyist, John Ashford. John is the CEO and chairman of Hawthorn Group, an international public affairs and public relations firm he co-founded in 1992. John is an absolute genius at marketing and has had many successful campaigns in the past, including a campaign that brought the brand new idea of "clean" coal to the 2008 US election. We peak behind the curtain and get real with John about a just transition to shutting down coal plants and how to convince the American public that coal is dead.