In this episode, Evelio Mattos and Adam Peek break down the biggest challenge brands face in retail—getting noticed. They tackle a real-world question from Reflow, a brand struggling to stand out on Walmart shelves. From the science of eye tracking to the power of packaging contrast, the duo explores why some products disappear into the background while others demand attention. Expect insights on color choices, branding mistakes, and why seeing your product is just as important as knowing what it does. If you want to boost sales through smarter packaging design