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Packaging Today Show

Labels Aren't Packaging, But Here What You Need to Know To Design Them.

16 min • 11 februari 2025

Let's design your packaging -  / eveliomattos  Download the tools to design your own packaging -https://idpdirect.com/design-guides/Connect with Adam:  / adampeek  Connect with Cory:  / cory-connors  Live from Texas, Adam Peek joins Evelio Mattos and Cory Connors to unpack the future of label production and packaging sustainability. Adam shares takeaways from the CIRM User Group, where automation in label printing is improving efficiency for packaging manufacturers. Meanwhile, the team debates the endless war between BOPP (biaxially oriented polypropylene) and PE (polyethylene) labels—why some are recyclable and others aren’t, and what that means for brands looking to make sustainable choices.Of course, the show wouldn’t be complete without some sarcasm. The team takes a jab at the idea that turning plastic waste into jellyfish art is a real solution. Spoiler alert: It’s not. While recycling and repurposing are crucial, we can’t “art” our way out of the plastic crisis. Instead, the focus needs to be on improving recycling infrastructure, material choices, and the circular economy.At the end of the day, the key takeaway is simple: Labels matter. The right material choice can mean the difference between a product that contributes to the landfill and one that integrates into a sustainable future. But one thing is for sure—labels are not packaging. And Adam is tired of saying it.Tune in to hear the full debate, get insider insights from the packaging world, and maybe—just maybe—learn why Superman is still MIA when it comes to solving our plastic problems.Mentions:CERM User Group -https://cerm.netSpec Right Summit -https://specright.comHow2Recycle -https://how2recycle.infoIDP Direct -https://idpdirect.comJoin packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.Want to create live streams like this? Check out StreamYard:https://streamyard.com/pal/d/66735240...

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