Does color accuracy in packaging design actually matter to anyone beyond the design team?Description:In this episode, Evelio Mattos, Cory Connors, and Adam Peek dive deep into one of the most frustrating aspects of packaging: color. We challenge the obsession with Pantone swatches, explore how substrates and laminations sabotage your perfect red, and admit the hard truth—your customer probably doesn’t care. From color management chaos to matte lam-induced meltdowns, we break down why design intention doesn’t always translate to printed perfection and what you can actually do about it.About the show:Packaging design isn’t just about making things look good—it’s about making things that work in the real world. Hosted by packaging pros who’ve done the work, this show uncovers what’s really happening behind the dielines. Join us to learn, laugh, and rethink everything you thought you knew about packaging.Join packaging industry experts Evelio Mattos, Cory Connors, and Adam Peek each week on the “Packaging Today Show” LIVE!Unpack the world of packaging design, manufacturing, and sustainability. From analyzing the latest packaging trends and packaging regulations to sharing insider tips on how to design packaging that stands out on retail shelves, this show offers a front-row seat to the decision-making and creative processes behind global packaging strategies.Gain practical guidance on how to make packaging more eco-friendly and cost-effective, as well as insights into sustainable packaging solutions that reduce waste and carbon footprints. Learn the art and science of packaging manufacturing, explore new materials, and master techniques to elevate brand experiences. Perfect for packaging procurement managers, creative directors, brand owners, and designers, the “Packaging Today Show” cultivates a growing community dedicated to innovation, collaboration, and education in the world of packaging.