Packaging of the Week : Coffee Packaging Design
Evelio Mattos, Adam Peek, and Cory Connors delve into the intricate world of coffee packaging. They provide insightful discussions on two types of packaging—paperboard and plastic—and weigh their benefits and drawbacks. The panelists critically evaluate Target's private label coffee packaging and a stand-up pouch from Colombia, exploring aspects of recyclability, usability, and design efficiency.
Throughout the discussion, key themes emerge around sustainable packaging solutions, with an emphasis on understanding materials and consumer habits. Evelio, Adam, and Cory examine the usability and environmental impacts of packaging choices, stressing the importance of clear recycling guidelines. Their debate on the recyclability of inner seals and the potential health risks of heating plastics highlights current challenges in the packaging industry. They conclude with a contemplative note on how innovation must balance sustainability and usability for a better consumer experience.
- Design choice in packaging directly affects recyclability and clarity of recycling instructions is crucial for consumer understanding.
- The importance of sustainable packaging solutions requires a balance between innovation and practical, environmentally friendly design.
- Evaluating material weight and composition is essential in understanding the environmental impact and recyclability of packaging.
- Single-use plastic packaging can pose health risks through the potential leeching of microplastics when heated.
- Packaging usability, such as reusability and functionality, significantly influences consumer choices and sustainable practices.
- "You've gotta have opportunity for the coffee to breathe but not bring in oxygen as that just oxidizes it and kills the flavor." — Evelio Mattos
- "It's confusing to me because I don't know what the inner freshness seal… If it is just the thing that I peeled off and threw away, that makes sense." — Adam Peek
- "The metallic coating is so thin that it's not a large enough percentage to affect the recyclability." — Cory Connors
- "We are enamored with the possibility that something can happen, and then we make possibility into certainty." — Adam Peek
- "If that's a single-use, it's the worst. But if you can keep putting grounds of coffee in there and hot water, then it brews and filters out the grounds." — Adam Peek
- Target's Private Label Coffee Packaging
- Good & Gather Packaging: Insights and Analysis
Dive into this enlightening conversation on coffee packaging by listening to the full episode. Stay connected with us for more in-depth analyses and a captivating look into the latest trends and challenges in packaging.