Discover the story behind Snoop Dogg's Cali Red collaboration with 19 Crimes in this week’s Packaging Today. Evelio Mattos, Adam Peek, and Cory Connors dive into the innovative packaging design, from frosted black bottles to flexo-printed labels that bring Snoop’s face to life. Plus, hear about Evelio’s whirlwind trip to China with IDP Direct and the surprising stories behind his journey. Whether you're a packaging pro or just love a good design story, this episode is packed with insights and laughs.
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