Trademarks - How to Pick a Good Name for Your Product or Business. EP068

While I focus on patents in this podcast, you should also know some basics about trademarks. In this episode I go over some things to think about when deciding on a name for your product or business.  I go over the five categories of marks: generic, descriptive, suggestive, arbitrary, and fanciful, and what to watch out for when picking a name.