SAGE Flowers

Welcome to Episode 14 of Pattern Portraits!

Lauren Godfrey chats with Romy St Clair, one half of the coolest florists in London, SAGE flowers, about collaboration, the similarities between flowers and clubbing and being a recovering minimalist.

Together with Iona Mathieson, Romy has grown a phenomenal creative business, making playful bouquets and incredible floral installations. Storming onto the scene only a few years ago with a tiny budget and a few stems in a carpark in Peckham they have since collaborated with brands including Gucci, Fenty, Frieze and Nike to name but a handful. They set up an initiative called FutureFlowers which offers funded placements to diversify and decolonise floristry and they have written a book called The Art of Starting in which they share their secrets to success.

Not only are the SAGE girls amazing businesswomen and florists but also impeccable dressers and bring pattern and fun into all they do! Romy has chosen a beautiful selection of sentimental patterns including a fiery Louisa Ballou dress worn for their book launch, a monogrammed Ralph Lauren hoodie belonging to her little boy, a Chunni she wore for her engagement party, an inherited sari and the happiest flower bag for Louis Vuitton by Takashi Murakami.

You can see all of Romy’s patterns and more now on instagram @patternportraitspodcast

‘Flowers This Way' - The PATTERN PORTRAIT print artwork to accompany Romy’s interview and featuring the patterns we discuss is available to buy now at www.laurengodfrey.co.uk

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