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Pattern Shift

#31 - Petchy on Branding for Value Based Small Businesses

47 min • 25 mars 2022

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In this episode, you’ll hear from Solveig Petch aka Petchy a brand strategist and identity designer.  Amongst other things we cover that money isn't dirty, that female (identifying) business owners tent to want to work from a caring position sometimes forgetting the selling and money bits. We talk about stealing original ideas and having a generous outlook on things. Making money as a purpose driven brand and sustaining our own lives and having some money left to do good in the world. 

This episode is particularly interesting for creative small business owners but if you are a crafter by hobby or passion, this will give you some insights in the 'behind the scenes' of some of your favorite yarn and fabric shops and what things they deal with to offer you their amazing products. 

Find Petchy on her website and instagram 

find her free BRANDING CHECKLIST here

PETCHY OFFERS TWO GREAT DEALS for the A Smaller Life audience on our website!
GET THE DEALS!

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Welcome to the ad section. Here at pattern shifts. I do not work with sponsors.  I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes.

And sometimes in little ads like these.
You'll hear me talk about my community, about my bullet journal workshop, my

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