#55 - Leigh Metcalf @ Top Stitch Makers on starting a business with no formal business education and pivoting from sewing studio to online community

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In this episode, Saskia and Leigh Metcalf, founder of Top Stitch Makers Social Community, discuss the importance of building a safe and valuable space for garment sewers.

Leigh shares her journey of finding her ideal customer, reaching them through various channels, and how she puts aside the financial treadmill of retail to focus on what really matters to her customers.

They also talk about the importance of having a community of like-minded people, the value of community in newsletters, and the benefits of sharing knowledge and insights with each other instead of competing. Additionally, they touch on the conflict between values about stuff and business, the importance of choosing the things that give you energy, and the benefits of having a team.

If you're a business owner, especially in retail, looking to build a community and prioritize what matters most to your customers, this episode is for you.

MAIN TAKE-AWAYS

• When discussing lease terms for your shop or studio, ask if you can sub-let, so you can get out early if you have to.
• THE MOST BASIC BUSINESS PLAN consist of anwering these three questions 1. What are you going to do? 2. How are you going to do it? 3. How are you going to pay for it to start off with? (because not everyone wants to read a 50 page plan…)
• LIFE LESSON: When you get cold feet: Just look at the step in front of you.

MENTIONED IN THE EPISODE
Go HERE if you want to attend the workshop Leigh's teaching in the Ja, Wol Community. (If you don't have a creditcard, you can go HERE)

FULL SHOW-NOTES & TAKE-AWAYS https://www.asmallerlife.com

CONN

Welcome to the ad section. Here at pattern shifts. I do not work with sponsors.  I'm not the kind of content creator that makes a living in this way. I use my podcast to reach as many people as possible that might meet my help, small business owners. In the fiber crafts community. , what I will do is talk about my services and products. Throughout my episodes.

And sometimes in little ads like these.
You'll hear me talk about my community, about my bullet journal workshop, my

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