DDM's Neil Vogel on Navigating Change

Dotdash Meredith CEO Neil Vogel joins the show to discuss how a publisher reliant on search traffic is back in growth mode, the future of the affiliate business, the impact of generative AI on traffic-dependent publishing businesses, why performance comes before premium in advertising strategies and that time Prince played the Webby Awards.

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Topics:

• 00:00 Introduction and Subscription Banter
• 01:24 Introduction to the Show and Hosts
• 01:38 Discussion on Media Industry and Technology
• 02:10 Introduction to Dotdash Meredith and its CEO
• 02:59 Discussion on Media Business and Advertising
• 04:22 Feedback and Contact Information
• 04:47 Discussion on Upcoming Guest and Industry Challenges
• 05:31 Discussion on AI and Technology News
• 09:07 Introduction of Guest Neil Vogel
• 09:31 Discussion on Media Business and Future Predictions
• 11:33 Discussion on AI and Content Generation
• 13:22 Discussion on Brand Advertising and Content Budget Allocation
• 39:42 Content Strategy Across Different Verticals
• 40:32 The Importance of Local Decision Making
• 41:11 The Role of Innovation in Media Industry
• 41:32 Exploring the Potential of Technology in Media
• 44:21 The Power of AI in Content Creation
• 44:35 The Future of Recipe Content
• 45:14 The Impact of Personalities in Branding
• 45:45 Reflections on the Print Business
• 48:56 The Challenges and Opportunities in Media Industry
• 49:34 The Role of Brands in the Digital Age
• 52:19 The Importance of Innovation and Taking Risks
• 54:06 The Future of Media in the Age of AI
• 54:48 The Power of Optimism in Leadership
• 57:46 The Impact of Celebrity Appearances in Events
• 01:04:29 The Influence of Google on Publishers
• 01:09:05 The Future of Content Creation with AI
• 01:11:31 Closing Remarks and Future Predictions