31. New Year, New(ish) Brand: The COMModity Re-launch (w/ COMModity CEO Vicken Arslanian)

COMModity, your fav once-defunct brand, is back and *thriving* thanks to RE-Founder, Vicken Arslanian (who also happens to be the CEO and Founder of Europerfumes). In this ep, we discuss *why* COMModity, how an initially ignored LinkedIn message led to this lightning in a bottle (pun intended) opportunity, the new ScentSpace Exploration Kit, Vicken’s personal faves (and least faves), the draconian process of deciding which archived scents got the ax (cough cough: Orris), that time Vicken was the Cinderella of QVC, his $1.5M reminder to keep going, and most importantly, Vicken makes me a promise for which I need you all to bear witness.

FRAGS MENTIONED: Atelier Iris Rebelle, Commodity: Orris, Paper, Rain, Nectar, Leather, Gold, Velvet, Paper Plus, Moss, Whiskey, Milk, Visari Fleurage, Gabar No II Ground, Diptyque Philosykos, BDK Gris Charnel, Lost Alice Masque Milano, Monsieur Balmain, Polo

FOLLOW COMMODITY: @Commodity

10% OFF WITH CODE ‘perfumeroom10’ www.commodityfragrances.com

FOLLOW THE POD: @perfumeroompod

LET'S FIND YOUR NEXT SCENT! https://shoplist.us/emmavernon/consults