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Pharmaceutical Executive

Navigating Distrust: Pharma in the Age of Social Media

27 min • 18 februari 2025

In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss:

The growing distrust in social media
Why people trust friends and influencers over companies
The EMA's departure from X
Concerns about information accessibility
The healthcare industry's trust gap
"Dark Social"
and SO MUCH MORE!

Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025

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