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The Misinformation Maze: Navigating Public Health in the Digital Age

24 min • 11 mars 2025

In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, Chief Commercial Officer of Pleio, discusses:

The threat of misinformation to public health and how emotional appeal plays a part
Where patients are turning for trustworthy health information
Strategies that can be used to verify information
Pharma's role in helping to ensure patients have access to health insights they can trust
Why the industry is turning to peer-to-patient platforms, trusted patient communities, and pharmacies to educate patients
What kind of role regulatory agencies should play in the battle against misinformation
and much more!

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