Patti Sanchez - Both Sides of the Equation

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Patti Sanchez, Duarte’s Chief Strategy Officer, writes books, creates frameworks, and helps clients connect with audiences through persuasive presentations and story-based communications. She is the co-author of the award-winning book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols, and the author of Presenting Virtually: Communicate and Connect with Online Audiences. Patti leads an expert team of communication consultants and creative writers who help clients move their audiences in one powerful moment or in a movement over time.

A Quote From This Episode

• Regarding effective slides - "We call that the glance test - three seconds or less...If you're zooming down the highway, and you can't figure out what that billboard is saying, then it's not effective at communicating in a glance - and the same is true of a slide."

Resources Mentioned in This Episode

• Book: Presenting Virtually: Communicate and Connect with Online Audiences

 About The International Leadership Association (ILA)

• The ILA was created in 1999 to bring together professionals interested in the study, practice, and teaching of leadership. 

My Approach to Hosting

• The views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are important views to be aware of. Nothing can replace your own research and exploration.

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