Middle-Out Messaging for the Midterms (with Melissa Morales and Bobby Clark)

Economics is another form of storytelling—specifically, it’s the story of who gets what and why. And as the rise of trickle-down and middle-out economics shows us, telling the right story at the right time can transform the economy for a generation. The same is true for politics, but simple and easy-to-understand narratives are notoriously not a strength of Democratic politicians. That’s what the folks at the Winning Jobs Narrative Project are trying to fix. On this must-listen episode before the midterm elections, Bobby Clark and Melissa Morales explain why messaging matters to voters.

Bobby Clark is a Communications Strategist who advises philanthropic and progressive advocacy organizations on investments in communications research, structures, and campaigns. Bobby led the team that developed the Winning Jobs Narrative.

Twitter: @bobbyprogress

Melissa Morales is the Founder and President of Somos Votantes (C4) & Somos PAC (527), which are currently running multi-million dollar Latino-focused electoral programs in battleground states ahead of the 2022 midterm elections.

Twitter: @Melissa_in_DC

The Winning Jobs Narrative Project https://winningjobsnarrative.org

Website: http://pitchforkeconomics.com

Twitter: @PitchforkEcon

Instagram: @pitchforkeconomics

Nick’s twitter: @NickHanauer