How Apple is making mainstream XR possible

In the latest episode of Playback, our co-hosts discuss Apple's Vision Pro and how the headset has reignited the XR industry with our expert guests - Lucy Nguyen, Business Development Director, Accedo, and José Somolinos, Solutions Strategist & XR Lead, Accedo. The discussion delves into Apple's foray into spatial computing, how Apple Vision Pro creates immersive experiences for the mass market, and the headset's impact on media and entertainment services. With the OEMs making waves and discussing strategies since the headset's launch, the guests highlight why it is crucial for content providers to build an XR strategy now and understand how the enhanced experiences are what the end-user expects. Read more on this topic in Lucy's blog: 

Apple Vision Pro and its impact on the media industry

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