Lu Bolden on contextual ads, fan experiences, and UX changes in the last decade

In this episode, we explore the critical aspects of OTT that have changed, improved, or remained constant over the last decade. From the rise of Roku as a dominant force in the streaming device market (3:11) to the emergence of ad-supported streaming models (5:30), the OTT space has seen substantial shifts. 

The conversation also delves into how user expectations and their viewing experience have led to high-end UX enhancements (7:20), the proliferation of sports OTT services due to advanced tech (15:41), and how the strategic use of contextual/dynamic ads can interact with users while bringing in revenue (24:07).

Read more on BNS Inc.: https://boldnew.com/

Music by: ⁠Jahzzar