Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation

For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code automation system that transforms marketers’ time management and democratises data using two readily available, low-cost tools—Google Sheets and Notion. Clary joins us on this week's show alongside hosts Peggy Anne Salz and Brian Baglow. She explains how her system delivers on three fronts: It serves as a data analytics platform, matches specific actions with campaign performance, and sends smart alerts that tell marketers in minutes the campaigns that need their attention most. Clary reveals how she saves 50 hours/week integrating this automation and shares the blueprint that studios of all sizes can follow to build their own system in-house.

CHAPTER TIMESTAMPS

00:00 - Intro

04:28 - Balancing UA and monetisation at the same time

05:58 - Clary's no-code solution

08:48 - How Clary's solution helps studios of all sizes

11:10 - AI strengths and weaknesses in UA & monetisation

16:01 - How AI is changing job descriptions

20:52 - Saving 50 hours/week with a no-code solution

24:12 - Disrupting the non-gaming industry

26:47 - Cultivating creativity with Clary's no-code AI

29:40 - How to build a system like Clary

34:48 - Favourite games Q&A