How to Reinvent Yourself During an Industry Downturn

As our host Brian Baglow always says, “If there’s one constant in the games’ industry, it’s change.” In this episode, we switch gears from talking about how to make winning titles to discussing a winning strategy that will allow you to ride the waves of change—not be crushed by them. Faith Price, Director of Growth Marketing at DoubleDown Interactive, and Gwen Kestrel, digital marketer, educator, and co-founder of Bold Cat Studios, join Peggy Anne Salz and Brian to dive into how to reinvent yourself during a downturn—something both of them have done more than once. Whether you’re facing a layoff, pivoting careers, or future-proofing your skills, learn how to turn setbacks into opportunities—from leveraging your network to building a ‘feel-good book’ and even designing a custom role for yourself. Tune in to discover how to stay resilient, relevant, and ready to thrive, no matter what the market looks like. 

CHAPTER TIMESTAMPS

00:00 - Intro

03:45 - Gwen's journey

05:21 - Mentally preparing for change

10:20 - Tools to be comfortable with uncertainty

13:44 - Creating a role for yourself

18:12 - Apply for the job you aren't qualified for

21:50 - Identify what brings you joy

27:13 - Feeling lost 

29:30 - Leaning on your network

32:51 - Brian's advice 

34:29 - How AI can help

41:50 - Advice on starting over

44:45 - Favourite games Q&A

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