Multiscription's Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms

2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios. Some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players' eyeballs. This week, we’re talking about an alternative model that raises the bar for some studios and arguments amongst others—subscription. Teis Anker Mikkelsen, CEO and Co-Founder of Multisctiption—a company offering a cross-publisher subscription service for F2P games—joins hosts Peggy Anne Salz and Brian Baglow again in this episode for a sweeping discussion of subscriptions and how the model inherently increases retention, player re-entry, and in-app spend. He shares tips for creating a friction-free payment experience, addressing subscription fatigue, scaling, and a checklist to determine if a subscription model is the right fit for your game. 

00:00 - Intro

03:11 - Understanding subscriptions in apps

10:42 - Subscription increases retention

13:09 - Creating a friction-free payment experience

15:56 - Addressing subscription fatigue

19:56 - How to smooth the transition to subscription

23:36 - Who is a subscription model best for?

36:07 - How big can you scale subscriptions?

41:34 - How to adapt the model to different players

43:27 - Favourite games Q&A

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