S02 E10 Looking to TikTok For Trends and Product Madness' Alex Haley On Live Ops Made Simple

Our host Peggy Anne Salz is on the ground at PGC London 2023 again this episode, where she chats with two experts in live ops and trend analysis. First, we meet Alex Haley, Principal Games Operations Manager at Product Madness, one of the largest mobile game studios in the world. Alex shares a live ops crash course and the strategy that helped Product Madness host over 600 in-app events last year. Afterward, we ask Patty Toledo, the genius behind every Pocket Gamer event, for her advice on how to get in touch with trends and curate epic events. According to Patty, you have to go where the players are, and the most important people to talk to might not be the CEOs and VPs. Tune in to this episode to hear it all and peek into Peggy's dungeon.

CHAPTER TIMESTAMPS

00:00- Entering Peggy's dungeon...duh duh duh

01:42 - The foundations of a killer live op event

04:51 - Don't worry about creating a perfect campaign; just start one!

07:05 - You might not need that Christmas campaign

09:21 - Optimize your onboarding strategy

13:09 - The tools and structure to create a successful live ops team

17:23 -Pocket Gamer's rennaissance woman, Patty Toledo

20:16 - How Patty tracks and predicts trends

26:09 - Balance international trends and local interests

30:10 - Get in touch with the Pocket Gamer Podcast

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