S02 E13 Leanplum’s Yeshas Nakshathri On Reinventing Live Ops And Deciphering Your Data

2023 is the year to perfect your live ops, and Leanplum is here to help. This mobile marketing platform simplifies multichannel campaigns to increase customer engagement and surpass revenue goals. Peggy Anne Salz linked up with Yeshas Nakshathri, Head of Partnerships at Leanplum, to discover how the platform helps renowned companies like Big Fish Games and MobilityWare exceed their expected revenue by 300% for a single live op event. Yeshas also shares how to integrate hyper-personalization and data feedback to reduce churn and bring back past users.

CHAPTER TIMESTAMPS

00:00- Leanplum reinventing live-ops

02:59 - Hyperpersonalization the right way

05:35 - What can the data tell you?

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