S02 E17 PlayBatch’s Ezra Regev & Isaac Goldenberg On Game Mechanics For An Attribution-Optimized Game

Someone get Ezra Regev and Isacc Goldenberg a crystal ball because they are on fire predicting the marketing future. The co-founders of PlayBatch chat with Peggy Anne Salz in this episode to explain how their hybrid-casual games studio foresaw Apple’s privacy changes and built their game and company structure accordingly. PlayBatch’s latest game, University of Magic, combines a larger merge game with several smaller hyper-casual games—each with a custom product page. The pair share how this setup optimises attribution and merges F2P and P2E for an improved player experience. Ezra and Isacc encourage developers to build with privacy policies in mind instead of responding to them after publishing. 

CHAPTER TIMESTAMPS

00:00 - Anticipating marketing changes with games within a game

03:32 - Work with the new data structure instead of going around it

06:15 - Marketing and product teams as one

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