S02 E19 Assetario’s Matej Novak On Using Machine Learning To Predict Player Needs And Make A Profit

What if you could predict what players need, personalize pricing and generate more revenue in the process? This is the sweet spot where Assetario is staking its turf, and enabling publishers to predict LTV with high certainty. Peggy Anne Salz meets with Assetario’s CEO, Matej Novak, to learn more about the B2B machine learning engineer that partners with gaming leaders like Century Games to raise their LTV by 30%. Matej reveals how Assetario utilizes first-party, cost, and anonymized metadata to deliver never-seen-before, customizable campaign and revenue predictions.

CHAPTER TIMESTAMPS

00:00 - Assetario: the B2B ChatGPT 

02:15 - Machine learning for live ops, global spending, and UA

05:26 - Personalized pricing

07:07- Combining data in ways human marketers struggle to

10:50 - A customizable AI service

13:28 - Branching into subscription apps

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