S02 E21 Multiscription’s Teis Anker Mikkelsen On Unleashing Your Game’s Exposure With A Subscription Service

How can publishers boost retention and user acquisition efforts and bring stability to their game all in one step? Teis Anker Mikkelsen says you can have it all by joining Multiscription and offering Unleashd, a cross-publisher subscription service for free-to-play games, to your players. In this on-location chat with our co-host Peggy Anne Salz, Teis explains how his company leverages the “strength in numbers” approach. The Multiscription co-founder and CEO works with publishers across genres, bundling their games into one package under one fee. In addition, Teis says that unifying under one service allows players to explore games they typically wouldn’t download and quickly revisit ones they’ve left, amplifying UA and simplifying retargeting campaigns. 

CHAPTER TIMESTAMPS

00:00 - Why use a subscription service for mobile gaming?

02:27 - Easy revenue and easier retargeting with Multiscription

04:27 - How to hook a subscriber and benefits to publishers

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