S02 E29 Gameloft's Claudia Trujillo On Tuning-Up The Truth About ASO And UA

Last week, we discussed the post-privacy world with a data carnivore. This week, we met with an ASO maestro. Claudia Trujillo, ASO expert at Gameloft, sits down with Peggy Anne Salz in this episode to bust myths and explain how she blends art and science to create a symphony of successful paid campaigns. From ASO's effect on UA visibility and performance to its AB test's impact on UA ads, Claudia dispels common misconceptions about the relationship between these acquisition aids.

CHAPTER TIMESTAMPS

00:00 - Marketers: It's time to play!

02:20 - Busting ASO myths

09:38 - Surprise! ASO categories can impact UA visibility

13:10 - How to balance UA costs and ASO conversion rates

18:42 - No more brainstorming meetings. Put the data in a dashboard

20:01 - You guessed it, ASO average rating affects UA too

21:38 - Sometimes mistakes are a blessing

24:59 - How Claudia is utilizing AI 

27:58 - Where is Claudia headed next?

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