S02 E33 SKIDOS’ Aditya Prakash On Mastering Organic Growth And Multiple Demographic Targeting

SKIDOS, referred to by its CEO as “the Netflix of learning apps,”  sits at the intersection of gaming, learning, and kid-friendly technology by converting popular casual mobile app games into learning apps for children aged two to seven. With over two million kids playing SKIDOS games, plus a Family Choice Award and Best of Mobile Apps Silver Award under its belt, it’s clear that SKIDOS is an expert in UA and UX. We welcome the company’s Founder and CEO, Aditya (Adi) Prakash, onto the podcast this week. Throughout the episode, Adi explains to the PG.Biz podcast audience how SKIDOS maintains its growth momentum with its unique spin on the subscription service model and emphasis on child-safe tech. What’s more, Adi reveals how SKIDOS achieved a 95% organic growth rate without investing in any paid UA.

CHAPTER TIMESTAMPS

00:00 - Welcome Adi to the show

03:15 - Building the Nextflix of learning apps

07:05 - Adi's inspiration to start SKIDOS

08:58 - How SKIDOS works in-app

10:42 - Selling to two different demographic groups at once

13:45 - What's in it for the developers?

15:52 - How SKIDOS succeeds with only organic growth

20:39 - What brands would pair well with SKIDOS?

23:38 - Generative AI: to use or not to use?

27:01 - Q&A with Adi

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