S03 E01 WHOW Games’ Tobias Edl On Growth Hacks And Top Tips For Standing Out In The F2P World

Our guest rockets results and achieves sustainable success thanks to what co-host Brian Baglow calls the 4Ps: people, platform, partnerships, and personalisation. Tobias Edl, Director of Marketing & New Business at WHOW Games GmbH, joins Brian and Peggy Anne Salz in this episode to explain how WHOW's immersive tactics and attractive dual monetisation method create a loyal player base and have led to millions of game downloads across app stores. Tobias expands on the effect of real-time gameplay on player interest and reveals an aspect of successful strategy that he thinks marketers are missing.

CHAPTER TIMESTAMPS

00:00 - The face you need to know

03:02 - Walking through Vegas on your phone

07:11 - Keeping player interest high with real-time gameplay

09:11 - Tobias' personal connection to his games

11:55 - Monetising with IP

13:40 - What sets Whow Games apart?

15:37 - Choosing a winning creative

18:09 - The importance of localisation

19:33 - Third-party app stores...are they worth it?

22:16 - What are marketers missing

24:10 - Games Q&A with Tobias 

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