S03 E09 data.ai’s Lexi Sydow On Top-Grossing Genres And What It Takes To Make A Successful Game

Though there’s no algebraic algorithm that churns out games with guaranteed success, there are consistencies between top-ranking mobile games. The Gaming Spotlight Review 2023 from data.ai spotlights these similarities and delves into the data behind the success stories. Lexi Sydow, Director of Corporate Marketing & Insights at data.ai, joins our hosts again this week to highlight the heavy hitters in mobile gaming and simplify the strategies that shot them to the top. Alongside Peggy Anne Salz and Brian Baglow, she breaks down data.ai’s composite metric, the mobile performance score (MPS), and describes the “new gamer” that defies demographic stereotypes and will redefine the mobile industry.

CHAPTER TIMESTAMPS

00:00 - Peggy's garden intro

01:24 - Four components of the mobile performance score

05:38 - Making waves with Monopoly GO

09:37 - FIFA Soccer fights its way to the top

13:12 - Royal Match ranks highly 

16:16 - What do successful games have in common?

20:38 - Who is the "new gamer" to watch out for?

25:36 - Q&A with Lexi

Gaming Spotlight Review 2023 - https://www.data.ai/en/go/gaming-report-idc-2023/

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