S03 E12 Chris James and Dave Bradley On Lucrative Gaming Markets And Branding Power At PGC Helsinki

The best and brightest gaming professionals gathered in Helsinki this September to share their thoughts, tips, and predictions about the latest gaming trends and what teams need to know to make their mark in the marketplace. Listen in as Steel Media CEO Chris James and COO Dave Bradley recap the candid conversations that took place in Finland’s capital city last month. From IP as a brand and revenue tool to the abundant opportunities for expansion in the Middle East to alternative monetisation methods that give smaller studios a spot in the market, our PG.biz team provides the in-depth industry information you need to succeed. 

CHAPTER TIMESTAMPS

00:00 - Intro to Helsinki

03:58 - Indie competitions and audience choice champions

06:00 - The defining parts of Helsinki 2023

09:40 - Is mobile gaming struggling?

12:23 - Alternative monetisation and advertising methods

14:05 - Attracting audiences with PC and cross-platform play

17:00 - Wielding IP as a brand and revenue tool

20:14 - Opportunity in the Middle East

24:41 - Updates on Scottish Games Week 

26:30 - Upcoming PGC events

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