S04 E07 Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024

Past predictions into mobile gaming foresaw an industry slowdown in 2024, but recent data reveals a different reality. Peggy Anne Salz welcomes two mobile mavens onto the show this week to lift the lid on the actual state of the market, and the trends studios should pay the closest attention to in the coming year. First, Karl Knights, Global VP of Customer Success at mobile data and analytics platform data.ai, digs into the latest data in the State of Mobile 2024 report. He shares surprising findings, reveals the monetisation methods dominating the app stores and walks us through the models that can predict future app performance. Then, Lirui Ding, Senior Associate at Transcend Fund—an audience-first gaming venture firm—dives deep into the rapidly evolving world of Esports. He details how game studios can use Esports to elevate engagement and community building and new ways VR is poised to revolutionise mobile gaming. 

CHAPTER TIMESTAMPS

00:00 - Intro

00:50 - The truth about mobile growth and ad spend

05:49 - Breaking down successful games and subgenres 

12:09 - data.ai's MPS

14:05- The state of esports in 2024

19:40 - Effective community building

21:20 -  VR eSports

30:17 - Lirui’s hopes for 2024

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